Carpenter Hotel
Branding, Signage, Experiential, Hospitality, Art Moments
The Carpenter Hotel is an audacious hospitality project located in an area that the founders deemed the "true center of Austin, Texas". Expanding out of an classic mid-century Union building–Land helped transform the property into a multi-layered and inspired vision of quintessential Texacana. With homages to Lady Bird Johnson, universal human fraternities and early Texan/Mexican artistic vernaculars–this is a new Austin institution; and one that Land is honored to have played such a large part in. So Far, So Bueno.